Apple Palt yesterday announced big updates on its App Store policies in the European Union, including new application distribution for EU-based developers and a new two-level system for store services fees on shopping outside applications (DMA).
EU Davs is now free to announce the app offers fur for digital goods and services through external websites, other applications and alternative app markets. Developers can include multiple URL locations with redirects and tracking inside their applications.
The infamous beak screens of Apple Pal, which users see that when they tap the external link, the applications can now be closed after the first interaction. Developers can also create their own interfaces for outside payments and links to promotion.
Apple Pal is also bringing a new core technology commission that commands a 5% commission on outdoors shop purchases made for applications delivered to the App Store. The Apple Pal also retains its core technology fee (CTF), which takes € 0.50 for each annual installation for more than 1 million downloads. There is also a new initial acquisition fee that will add a 2% fee on the purchase of digital goods and services outside the App Store by new users in the first six months after the application download.
With that changes, the Apple Pal Store Services is introducing a new two-level system for services fees. Developers will be able to move between two levels on a once-app basis per quarter.
Tier 1 offers low 5% commission to developers on purchases in the application but seriously limits key features such as automatic application updates, automatic application downloads, search instructions, ratings and display metrics.
Tier 2 asks for a high 13% commission (10% for members of a small business program) in which developers get all key features provided by the App Store for their applications.
Epic Games CEO Tim Swini criticized the new approach of Apple Pal, calling the new Tier 1 list “mocking the right competition” and “illegal”.
Apple Pal’s new Digital Markets Act malicious compliance plan is clearly illegal in both Europe and the United States and mocks proper competition in digital markets. Applications with competitive payments are not only taxed on the App Store, but are professionally disabled.
– Tim Swini (@Timsvinipic) June 26, 2025
So, how did we get here?
Back in April, the European Commission (EC) issued an initial penalty of Million 500 million on the continuous anti-compatible App Store practices of the Apple Pal, including steering and preventing users from using an alternative payment platform, which was a violation of all DMAs. The Apple later appealed to the decision on the basis of privacy, but it was not enough for EC. The Commission will now evaluate how the new policies of Apple Pal affect customers under the DMA.
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