In the first half of the year, tablet shipments in India were down 32.2% compared to the first part of 2024, according to a new IDC report. Interestingly, the separately tablet segment really increased the year-by-year (Yoy), but it was the ‘slate tablet’ category that was underperforming by 44.4% Yoy that took the overall number.
In the second quarter of this year (April to June), the shipment was really below the Q2 2024 – 42.1%. The decline in Q1 2025 was only 18.4% compared to Q1 2024.
All of this sounds terrible, but there is a huge catch. In the first half of this year, the consumer tablet market has actually increased by 20.5% yoy. It was a commercial segment experiencing a dramatic 61.7% Yoi reduction, which took the overall number, which reduced the education segment by 66.7% and the enterprise sector 26.2%. This comes with the cancellation or postponement of Optim Ptimization of the cost in the tender, small and medium businesses of small and medium businesses.
For the Consumer Market, Channels Naline Channels Offline Faligned growth, “IDC Research Analyzer claims,” exclusive product launch, cashback incentives and EMI options. He also recognized the demand for “big screen size, stylus-supported models and affordable entry-level devices”.
Samsung was the king of the Indian tablet market in the first half of 2025, with 886,000 shipments for 41.3% market share. However, his shipment was below 38.1% yoye. In the second place, Lenovo sent 264,000 units for 12.3% market share, which is 12.6% higher than last year.
In third place, Apple sent 253,000 units for 11.8% share, which is 13.6%. Ziomi was fourth with 244,000 shipments and 11.4% shares, with 28.5% yo. Acer is with 196,000 shipments, 9.1% market share and dramatic 73.1% in sales compared to the first half of 2024.
