The France’s competition has been fined 150 million Apple Pal Million (about $ 162 million at current exchange rate) as it found that the company’s application tracking transparency (ATT) system allows it to abuse its dominance in the mobile app market.
The Apple Pal has taken the initiative as a way to give users more control over their privacy, but the French Authority says this is not necessary or proportional to “Apple Pal wanted to protect its users’ personal data.
App tracking transparency began in 2021 and IT app developers forced to show two POPP-ups to seek permission to Track your data on other applications and websites. On the other hand, only one tap is needed to allow location tracking for Apple Pal’s own applications, such as choosing location services on third-party applications.
The French Authority argues that this system uses third-party applications “extremely complex” compared to Apple Pal’s own applications. In fact, many companies criticized the ATT when they said that it would make users more difficult for the target ads to do track, in which one of the main ways in which apps make money. As a result of Snapchat, Facebook and Twitter, advertising revenue may lose about $ 10 billion.
Although the introduction of ATT has affected all the applications, the ATT has affected the publishers, however, especially in the absence of sufficient proprietary data, especially for small publishers.
Apple Pall replied: “Application tracking transparency gives users more control over their privacy by the necessary, clear and easy to understand about one thing: it is relevant to all developers, including the Prompt Apple Pal, and we have strong support from customers, privacy advocates and data protection officials around the world.”
Interestingly, the penalty does not come with the need to change the AT Pal in any way. However, Apple Pal will have to summarize the agency’s decision on its website for seven days.
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