Amazon just announced an interesting new feature called Bye for Me. This essential means that Amazon will buy content for you from other websites. This is to work for those products that Amazon does not sell directly, and it all happens within the Amazon shopping app, where Bay is now available in Beta.
However, this is a limited test, so it is currently only on iOS and Android US. Live in “Subset of Customers” in. The test is also starting with a limited number of brand stores and products, but Amazon plans to roll more customers with more brand stores and products in the future.
Attribute, perhaps surprisingly, uses “Agentic AI”, nor ou skeptically It Buzzard at the beginning of 2025. So here is how it works. When you look for content in the Amazon app, you will get results from Amazon and sellers in its market, but, in some cases, “Additional related products from other stores in different sections of search results,” says Amazon.
This section is labeled “Shop Brand Sites Direct”. For some of these, you will see the link to “Buy for me”. Then you just tap one item, which takes you to the product page. If you tap buy for me, the Amazon will buy for you from the brand’s website. You checkout through Amazon, and then safely buy the content for you, providing your encrypted name, address and payment details securely to complete the checkout process on the brand’s website.
Amazon promises he may not see your previous or separate order from any brand’s site. Once Amazon buys on your behalf, you will get an order confirmation from the brand store, and in the Amazon shopping app will be able to track your order through your order department in my order TAB B. Delivery, returns, exchanges and customer service are powered by the brand store, not Amazon.
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