The Chinese smartphone market has increased by 5% in Q1, 2025. A total of 70.9 million smartphones were sent in the country during the January -March period, according to Canal Estimates move with Ziomi and Huawei. Xiaomi saw an impressive 40% annual growth in the number of shipments and now it controls 19% of the market. The brand expanded on the synchronization between its ecosystem products and was also favored by China’s Nationwide Device Subsidy Program.
China’s device subsidy program came into effect on January 8, 2025. The subsidy offers a one -time discount that covers the device’s loose spirit of up to 15%. The program includes smartphones, tablets, smart bands and smartwatchs priced at CNY 6,000 (20 820) and is per product per CNY 500 ($ 68). Premium models, including flagships and foldable smartphones, have been exempted from the program.
Huawei was the second leading brand in China with 18% market share and 12% annual growth in device shipments. The brand continued to see the strong demand for its smartphone. Foldable Mat XT and Pura X also produce buzz around the brand. Harmonos is also expanding, which is now rumored to have 3% of all China’s smartphones.
Canalis Smartphone Analysis (Cell-in Shipment), April 2025
Oppo and Vivo accounts for 15% of each Chinese market, while Apple Pale was out of the top five with its 13% market share. The growing list of Deepsik and AI utilities has also attracted customers’ attention, with about 22% sent phones AI-enabled. The canalis estimates that by the end of the year the figure reaches 40%.
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