The global tablet market increased by 8.5% year-by-year-year in the first quarter of 2025, canalis reports. However, there were different reasons for shipment growth in different markets.
During the epidemic, the sale of the tablet increased sharply as people went home to work/study. However, those slates are now 4-5 years old and need a replacement-that’s what the U.S. Push the shipment in Q1.
The Trump administration announced a blanket tariff but quickly exempted smartphones, tablets and chips, so that the needle could not be moved. However, tariffs will still have an impact – as other things become more expensive, the canalis predicts that the tablet will become longer as the upgrade cycle as it is a low priority thing to upgrade compared to other things.
In China, the government offered consumer subsidy, which is compatible with the traditional lunar New Year discount and a double-digit development in the shipment in the market. Unlike the smartphone market, Apple Pal retains the top spot in China, but Huawei and Ziomi are rising (their smart device is encouraged by ecosystems), while honoring is looking success in the valuable segment.
Globally, Apple Pal is a leading tablet brand with a wide margin and has sent 13.7 million units, which is 14% annually growth. Samsung slipped 5.2% but retained in second place. Meanwhile, Ziomi is developing rapidly, but it is still behind 3 million units sent to the quarter (+56.1% yoy) behind Apple Pal and Samsung. Ziomi left Lenovo behind, who is now fourth. Huawei is still in the top 5, but despite performing well in China, its popularity in the global market is slipping (12.5%below).
| Worldwide Tablet Shipments (Market Share and Annual Growth) Canalis PC Market Pulse: Q1 2025 | |||||
| Seller | Q1 2025 Shipment | Q1 2025 Market Share | Q1 2024 Shipment | Q1 2024 Market Share | Annual growth |
|---|---|---|---|---|---|
| Apple | 13,746 | 37.3% | 12,062 | 35.5% | 14.0% |
| Samsung | 6,633 | 18.0% | 7,000 | 20.6% | -5.2% |
| Ziomi | 3,072 | 8.3% | 1,969 | 5.8% | 56.1% |
| Lenovo | 2,537 | 6.9% | 2,135 | 6.3% | 18.8% |
| Huawei | 2,394 | 6.5% | 2,735 | 8.1% | -12.5% |
| Other | 8,453 | 22.9% | 8,046 | 23.7% | 5.1% |
| Total | 36,834 | 100.0% | 33,947 | 100.0% | 8.5% |
| Note: Unit shipment in thousands. The percentage may not add up to 100% due to rounding. Source: Canalis Smartphone Analysis (Cell-in Shipment), Month 2025 | |||||
Pills are purchased not only by customers, but also by businesses and organizations (eg schools). However, this market was stable in Q1. Government-led programs can buy large quantities of tablets for schools during the year-US US U.S. Not in, where there is pressure by the Trump administration on the education department. Thailand announced multi-year funds for a larger procurement program.
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