In the global market for TWS (True Wireless Stereo), the Q1 2025 has increased impressive 18%, its recent report revealed the canalis. This is the highest annual rate since 2021, with shipments reaching 78 million units.
Apple Pal was a leader with 18.2 million shipments, twice the second -seeded Ziomi. Samsung came in third place, followed by Huawei and Boat.
Q1 in 2025 U.S. Double digits in the market rose, but the Canalis pointed out that this tariff was due to an uncertainty in response. The Apple Pal accounts for more than 50% of North America, while small manufacturers are withdrawing due to the demand for soft consumers and uncertain regulatory landscape.
Canalis analysts pointed out that the TWS market was entering a new phase. In the short term, everyone aims to provide cases of form factor innovation or view -based use, but it is the ability to move beyond the cost competition that will define the market in the long run.
| Seller | Q1 2025 Shipment (In a million) | Q1 2025 Market share | Q1 2024 Shipment (In a million) | Q1 2024 Market share | Transformation |
| Apple | 18.2 | 23.3% | 16.2 | 24.4% | 12% |
| Ziomi | 9.0 | 11.5% | 5.5 | 8.3% | 63% |
| Samsung | 5.6. 5.6 | 7.1% | 5.2 | 7.8% | 8% |
| Huawei | 4.77 | 6.0% | 3.4 | 5.1% | 40% |
| Boat | 3.9 | 9.9% | 2.9 | 4.4% | 31% |
| Other | 36.9 | 47.2% | 33.2 | 50.0% | 11% |
| Total | 78.3 | 100% | 66.4 | 100% | 18% |
Users now want real-time translation, fitness tracking and AI interaction, which requires a more holistic ecosystem approach.
TW will also be the main focus for the rest of the 2025, companies will allow their portfolio to complement and expand for new customers.
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