January 1 – A total of 46.6 million werable band devices were sent during the March 31 period, according to Canal As an annual market has risen 13%. Recent reports, which group smart bands and smartwatches, show Xiaomi as the world’s top seller with 8.7 million shipments and 19% market share.
Xiaomi saw an impressive 44% annual growth in the shipment as the brand updates its smart band and watch range and also introduces more affordable Redmi Series products. Redmi band 5, in particular, was one of the highest selling warables during the Q1 period.
Apple Pal was ranked second with an estimated 7.6 million shipments and 16% market share. Huawei came in third place with 7.1 million shipments and 15% market share, due to the strong demand for its WHCH GT and WHC Fit Series devices.
Global Werable Brands Shipment Q1 2025
Samsung sent 9.9 million warables, gaining 11% market share attributed to solid growth in emerging markets. Garmin kicked out the top five with his 1.8 million shipments.
Canalis also conducted customer studies in Europe on the factors considered by users when purchasing a smartwatch. Price and battery life were the two most important factors surprisingly for consumers. Health-tracking features, brand name and design were other major factors for choosing smart wearable. Interestingly, the features of the game were less important in critical factors.
Looking forward, the canalis predicts that ecosystem integration and post -buying services will be the leading area of competition in the wearable market. Subscription-based models will be key to driving user engagement and brand income.
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