The Indian smartphone market grew by 5% in 2024, totaling 155.9 million shipments for the calendar year. A recent report from canalis shows that Vivo was India’s leading smartphone brand for 2024 in terms of shipments with 29.5 million units and 19% market share. Xiaomi (including Poco) is in second place with an estimated 26.6 million shipments and 17% market share, while Samsung is third with 25.7 million shipments and 16% market share.
Indian Smartphone Shipments (Full Year 2024)
Oppo (including OnePlus) managed 18.3 million shipments and 12% market share while Realme and its 16.6 million shipments and 11% market share rounded out the top five brands. According to Canalys analysts, consumers were driven to upgrade their devices by the pandemic and the 5G upgrade in the refresh cycle. Brands faced stock piles during the festive season, leading to heavy year-end discounts.
The report also outlined trends in total shipments for Q4, 2024, which showed a modest year-over-year decline of 4% from the previous year. The ranking of the top four brands by shipments and market share was the same year-on-year, with the only exception being Apple, which rose to fifth place.
The Cupertino managed 4 million shipments in Q4 and grabbed 11% market share, putting it on par with Oppo. Apple experienced 39% year-over-year growth driven largely by promotions and discounts during the holiday season and iPhone release.
Indian Smartphone Shipments (Q4 2024)
Looking ahead, Canalys forecasts single-digit growth in 2025 with strong demand for devices in the $100-$200 range and less interest in the sub-$100 range and premium segments.
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