Latest Report from Par pause research TWS earbuds sales are expected to increase by 3% in 2025 and continue to see positive demand by 2028. While the production category is entering its maturity phase ie peak sales and increased competition, there is still scope for growth, especially in the range of entrance-level for devices below $ 50.
According to the counterpoint, emerging markets will lead to growth in the coming years, as we have seen a decrease of above $ 150 in demand for premium TWS earbuds.
Global TWS Market Sales Top 5 Brands, 2024 vs 2025 (Expected)
The Apple Pal maintains its leading position with 21% market share of all global TWS shipments for Pal 2025. The upcoming Airpods Pro 3 is expected to serve as an upgrade incentive for users of older Pay Generation Airpods, while entry-level Airpods 5 (tentive name), which is rumored to begin in 2027, can serve as a key growth driver of Capartino.
Ziomi is expected to order 8% of all global TWS shipments this year, its varied portfolio of earbuds and a wide range of established attendance and sales channels.
Ziomi buds 5 Pro
The Indian brand boat Audio Deo is expected to reduce its market share as its first -time buyers’ primary target audiences have already been captured and face a rigorous competition from Chinese brands.
In terms of market share, Samsung should go to the fourth place as it continues to take advantage of its Galaxy ecosystem and improved voice cancellation and AI facilities.
JBL should complete the top five lists with an estimated 4% market share by increasing the demand for positive Q1 growth and its entry-level earbuds in India.
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