The foldable smartphone market in Europe has increased 4% in Q1 2025, among the growing competition. According to the report shared by Par pause researchFoldables are now 1.5% of total smartphone sales in this area. The figure shows that despite many years in the market, foldables are still a very distinct part that tapping even with market growth.
Samsung was an undeniable leader in the segment with 41% of its market share in Europe. Still, the Korean brand lost significant market shares compared to last year (15% PT) as major competitors raised their portfolio.
One of the main example is Motorola, which leads to honor as the second leading player in Europe and now orders a 15% market share. The Razor 50 was a strong contributor to Motorola.
Honor came in third place with a 13% market share. Google was one of the big movers, managing to secure 8% market share due to its solid demand for its Pixel 9 Pro fold. Techno saw the highest growth in the European foldable phone market, as its Phantom V Fold 2 saw a strong demand, which is operated in theory by its cheaper prices between book-type folds.
Ziomi (8%) and OPPO (4%) rounded in the rankings. Counterpoint expects the competition between all brands in the foldable market next month is consistent with retail prices and improved growth.
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