After Apple committed to invest $1 billion in Indonesia to maintain its presence in the market, Honor is now looking to enter the lucrative market as well. As the country is the fastest growing country in Asia, companies are flocking to grab a bigger piece of the pie.
Throughout 2025, Honor will open more than 10 Honor Experience Stores across the country and offer around 30 of its products, including smartphones, PCs and smart wearables. The company has started working with local retailers and e-commerce platforms and will start shipping its first products in Q1 2025.
According to Honor, the company is the fastest-growing brand in Malaysia, Singapore and the Philippines, especially in the mid-premium segment, so the president of Honor’s South Pacific arm hopes the manufacturer can achieve the same in Indonesia.
