According to a recent report by the International Data Company (IDC), global tablet shipments increased 13% during the April-June (Q2) period, reaching 38.3 million units. The rising shipment was mostly operated by a replacement cycle, new device launch and state subsidy in China. Some brands also collected inventory in anticipation of tariffs, which also played a key role in increasing shipments.
Apple Pall led the Global Tablet Market in Q2 with 12.7 million shipments and 33% market share. Cupertino’s base iPad (2025) was the main driver of the brand, with a total of 2.4% year-year growth in total shipment.
Samsung came second with 7.2 million shipments and 18.7% market share for this period. The Galaxy Tab B Series proved to be popular in Latin America, the Middle East and Europe.
| Top five tablet companies, worldwide shipments, market share and year-year-year growth, Q2 2025 (Preliminary results, shipment in millions) | |||||
| Company | 2Q25 Unit Shipment | 2Q25 Market Share | 2Q24 Unit Shipment | 2Q24 Market Share | Year |
|---|---|---|---|---|---|
| 1. The apple | 12.7 | 33.10% | 12.4 | 36.60% | 2.40% |
| 2. Samsung | 7.2 7.2 | 18.70% | 6.9 6.9 | 20.30% | 4.20% |
| 3. Lenovo | 3.1 | 8.20% | 2.5 | 7.40% | 25.00% |
| 4. Amazon | 3.1 | 8.00% | 1.0 | 3.00% | 205.00% |
| 5. Ziomi | 2.8 | 7.40% | 2.0 | 5.90% | 42.00% |
| Other | 9.4 | 24.60% | 9.1 | 26.80% | 3.60% |
| Total | 38.3 | 100.00% | 33.8 | 100.00% | 13.10% |
| Source: IDC Worldwide Trimester Personal Computing Device Tracker, August Gust 7, 2025 | |||||
Lenovo made the top three out with 1.1 million shipments and .2.5% market share due to strong demand for his tab M series. China’s state subsidy also promoted the demand for the Y700 and Zioxin Pad Pro models.
Amazon was the fastest growing company in terms of shipment as its fire range increased by more than 200%, with Lenovo tied to 1.1 million shipments and 8% market share. Ziomi came in fifth with 2.8 million shipments and 7.4% market share due to strong demand for its pad 7 and Redmi Pad SE models.
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