In the latest installments of smartphone brand partners with iconic imaging brands, Realm and Ricoh are entering a long -term strategic partnership. The deal has been apparently working for four years and will end with the start of the next Realm GT8 Pro, which will be the first device to offer widespread camera customization and co-developed facilities with Ricoh.
It includes OPT pties, color algorithms, imaging tones and innovation in the custom-made camera UI that mimic the appearance and realization of the Ricoh GR Series camera. Realmeni GT8 Pro, like the Ricoh GR camera, will also bring custom photographic film filters, five imaging tones, focusing on street photography.
Realm found that youths struggle with two main pain points in mobile photography: more and more similar hardware and over-processed algorithms that stripped photos of authenticity.
People are tired of the same ‘perfect style’ photos. More and more, everyone wants to show their style rather than copy the same look.
Ricoh imaging and field shares the base of young, creative users. Our collaboration is not only about innovation in products, but also about the culture to inspire new pay generation to enjoy street photography and find the beauty of everyday life. – Chase Zoo, Realm VP And the CMO.
Both brands will host a dedicated event on October 14 October where they will provide more details on partnership.
Kazunobo Siki, Ricoh Imaging GM and Chase Zoo of Camera Business Division, Realm VP And the CMO.
The Realm GT8 Pro is expected to display 200MP, 1/1.56 “type, isosel HP5 periscope telephoto with 50MP LYT -700, 1/1.5” main shooter.
Realme GT8 Series is set to begin in China later this month, while the international launch is rumored to be held in November.
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